Our Team

We are experienced practitioners in sales psychology, behavioural science and change management, who have dedicated our careers to understanding what truly drives sales performance.

Our team combines decades of hands-on sales experience with deep expertise in behavioural transformation, creating solutions that address the human element that determines whether any sales initiative actually succeeds.

  • Mark Wills

    Founder and CEO

    Mark Wills helps sales leaders improve win rates, strengthen client perception and unlock the revenue they should already be winning.

    LinkedIn

  • Ian Folkes

    CFO

    Helping extraordinary people create extraordinary brands. Media & advertising CFO, formerly WPP, IPG, Financial Times.

    LinkedIn

  • Darren Ball

    CPO

    15 years building and raising money for tech startups. Former CPO at multiple startups and Product/GTM mentor for dozens more. Co-Author of Traction First.

    LinkedIn